WIPE is NOT about empowering women. WIPE is about making the business case for women. Providing an unparalleled access to networks and resources that foster women entrepreneurship.

Radically Yours, as part of the WIPE initiative, interviewed and continues to interview leading women investors and founders across the globe. Our interactions revealed the challenges women entrepreneurs faced. Given the same expertise, a man might rate himself higher for ex 9/10, while a woman will rate herself as 6/10. That aggressiveness helps in pitches and the conservatism, in general, could tend to be counterintuitive when pitching to investors. There is a morbid apprehension to invest in solely woman founded enterprises. The conservatism also tends to take women on the path of self-doubt. In most cases, women tend to stay silent, or silently accept negative feedback or criticism as legitimate feedback, as against men which are more likely to counter such criticism. The innate masculine aggression on the other hand galvanises higher projections and possibly makes for a better investor pitch – an area where women sometimes tend to hold back given their proclivity to be conservative. Even though that conservativeness leads to long term orientation, focus on cashflows, apprehension to leverage – making businesses more sustainable and well governed improving the overall returns on equity.